Awake!, June 22, 1947

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Advertising Hoaxes Exploit Buyers

Sensational appeals attract the millions of spenders* dollars

Pestilence in the "Last Days”

Why the increasing burden of diseases in modern times?

Aviation Speeds Ahead

Progress in air travel continues despite obstacles and crashes

Authenticity of the Bible

Evidence, circumstantial and direct, in proof

JUNE 22, 1947

SEMIMONTHLY

THE MISSION OF THIS JOURNAL

New* sources that are able to keep you awake io the vital Issues of our times must be unfettered by censorship and selfish interests. "Awake I” has no fetters. It recognizes facts t faces facts, is free to publish facts. It is not bound by political ambitions or obligations; it is unhampered by advertisers whose toes must not be trodden on; it is unprejudiced by .traditional creeds. This journal keeps itself free that it may speak freely to you. But it does not abuse its freedom. It maintains integrity to tnith*

"Awake 1” uses the regular newj channels, but Is not dependent on thenx Its own correspondents are on all continents, in scores of nations. From the four corners of the earth their uncensored, on-the-scenes reports come io you through these columns. This journal1* viewpoint Is not narrow, but is International. It is read in many nations, in many languages, by persons of all ages. Through its pages many fields cf knowledge pass in review—government, commerce, religion, history,* geography, science, social conditions, natural wonders—why, its cover* age is aa broad as the earth and as Idgh as the heavens.

"Awake f pledges itself righteous principles, io exposing hidden foes and subtle dangers, to championing freedom for all, to comforting mourners and strengthening those disheartened by the failures of a delinquent world, reflecting sure hope for the establishment of a righteous New World.

Get acquainted with "Awake!” Keep awake by reading “Awake!”

PuBLismu SkmYmo^thly By WATCH TO IPER DIDW AND T HA CT SOCIETY, INC.

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CONTENTS

Advertising Hoaxes Exploit Buyers

The I>ady Victim

Blaming the Public

Injurious Advertising

Accused Lynchers Acquitted

Pestilence in the “Last Daya”

Venereal Diseasee, Cancer

Heart Disease, Influenza

Life Glorifies the Middle Agee

Priests Seldom Aloof “Holy Met”

The Cult of Mary

M&sees for Mussolini

Extinct Animals Take the WitntMfi Stand 17

Weighty Witness^

Consider Iheir Testimony

Lovers of Darkness

Aviation Speeds A bead

Speed Records and Helicopter Progress 22

Aviation and the Future

World Air Rescue Ky&teni

"Thy Word le Truth"

Authenticity of the Bib

la Yogurt on Your Menu!

Watching ths World

flwAKt!

^“Now it is high time to awake.—.Romans 13:11

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Vilurri XXVFH Brooklyn, N.Y., Jun* nt 1»*7 Number 11

Advertising Hoaxes Exploit Buyers

TtlE basic principle utilized exhaustively by successful advertisers is appeal to man's fundamental yearnings, Deeirc for marriage, protection against injury, simple amusement, personal prestige: these are the themes that are woven into the criers’ claims for his product. Having determined upon a presentation, the general method is simply to repeat until the public becomes conscious of the product or semee, even sick of hearing about it Assertion rather than logic or argument is the rule. Repetition of slogans brands them upon the public mind, such as “The pause that refreshes" (Coca Cola); “So round, so firm, so fully packed” (Lucky Strike); “It cleans your breath while it cleans your teeth” (Colgate Dental Cream). While Jinking the product with fundamental human urges they inject it into the lives of the people. “The ttag line favors the debs who take this Woodbury facial cocktail”; “She's lovely, She’s engaged, She uses Pond's"; 'Destination—. Altar, Hinde for Hands”; these slogans illustrate the principle.

. Boring, often annoying repetition and similarity of approach are not accidental They follow the rigid, narrow rules of successful advertising which, having mnen at stake, can seldom risk the unknown approach. Frederic Wakeman, in his exposG novel of radio advertising, Th# Hucksters, remarks that to Attract the millions of spenders’ dollars a product's advertising must be “cheap, sensa-JUNE st, 10 W

tional, and possess mass advertising appeal" (Page 30)

Sawyer, an advertising writer, lets down hi a hair a bit further in the trade journal Printer's ink, saying: "The public is a jerk ... The public has bad judgment and worse tasrc and prefers to let somebody else do its thinking, good or bad. Approach it at a low mental level, pander to its cheaper nature, hammer away hard enough at what you want it to do—and you’ll get results.” Continuing the confession of the ad writer he concludes : “We can bo roaHtitic about out profession and admit it is a money-making scheme. That will stop some of us from making speeches reeking with high idealism that are applauded and then disregarded by others of us who know the public is a jerk.”

This is virtually the credo of P. T. Barnum, of circus fame, who said 'there ia a sucker horn ever}’ minute’, and of Texas Guinan, who greeted her night club guests with “Hello, Sucker”. Ccnse-quenUy the country’s big advertising programs arc designed by copywriters and distributors for mass appeal, simple and reiterated to a degree that seems ridiculous. Thus in evaluating the merit of products offered these basic motives and methods of advertisers should not be lost sight of.

Perils of the Day

There is a ludicrous as well as a serious side to the advertisers1 injunctions,

a admonitions, attractions, atturqments and warnings that are hurled daily at the "sucker public”.

Let us take the ease of a young man who is just awakening from dreams of marriage and the more abundant life with a modest new home and adequate position. He\qjM'kly jumps out of bed with mind centered on what he has read about developing a pleasing personality, and how best to make his way in life. His parents are in moderate circumstances but they do not use Pepperell Sheets, and those on the bed evidence marks of much darning. His home will certainly have Pepperell sheets or, shall it be Cannon! Still undecided, he has reached the bathroom. Now he has a more serious dilemma, which can, he is told, make or mar his personality. Should he brush his teeth with Tpana, to protect himself from the dangerous bleeding gums! with Forhans to avoid gingivitis! with Colgate’s to clean his breath while it cleans his teeth! with Caloi to help "your teeth shine like the stars”! with Pepsodent to enjcy the mystic benefits of Jriamf with Squibb’s to neutralize dangerous mouth acids! or shall he select Teel, which is said to be the only dentifrice without harmful abrasives!

Before considering the practical comments of doctors concerning oral hygiene, observe his further problem, as created by advertising assertions. Has he gargled with Listerine or Fepsodent Antiseptic, and placed a small hottie in his pocket to “avoid offense”! Shall he bathe with Lifebuoy Health Soap to prevent B.O.T Has he shaved in a manner to prevent that "five o’clock shadow”! And how about the application of Yennen Skin Bracer, which produces "The Man Aroma Wows the Ladies”! But “all other things being equal, the man with the smoother Barbasol Face is likely to be in No. 1 favor with the ladies'*. Remember that hair and use Vitalis, or shall it be Wildroot containing Lanolin! Remembering again the ever-lurking danger of '‘bad breath”, had he not best take along a package of Life Savers! “Even your best friends won't tell you/'

He feels a little tired and remembers sneezing the night before. A man with a "clothespin nose” makes an undesirable companion in any gathering; so he decides to. purchase the Vick’s Vatronol preventive. While getting on his clothes (myJ that new Hart, Schaffner and Marks tnrit put him back a monthV wages) his anxious eyes light on his shoes, "What did that Shinola ad say! —"Embarrassing, Isn’t it—Your Shoes are showing.” But what about his work clothes! If "he Expects to Bate a Second Look” he had best get some Lee s overalls. .

Breakfast hr apcordinT to his order; Kellogg's Bran Flakes (tj keep regular), Sunkist oranges for vitainines, Sanka because* he cannot afford to lose any sleep if he is to be alert for the job. After breakfast he takes out a newly purchased pipe, because the ads say that the girls like the man smoking Prince Albert he has “pipe appeal”. Women must be funny.

us leave our young hopeful as he drives into a filling station and asks that the attendant drain his crank ease and put in that New Triton motor oil, ad^ vertised by Union Oil for changes every four or five thousand miles, or about twice a year. He is reflecting on the progress of science.

The Lady Victim

The scene is now shifted to the home of the young lady of his acquaintance, who cherishes hopes natural and parallel to those of the ycung man. Should any condemn her therefor! In passing be ft remarked (hat the "boy gets girl” and the "girl gets boy” theme is a favorite among advertisers, and is rightly regarded as an old stand-by. The largest number of advertisements are embroidered on this theme. Further, observe

that an effort to avoid the intimate and impertinent manner in which advertisers inject themselves into the lives of the “sucker public” is attempted herein. (Note the Tampax and Zoni tor advertisements, and the International Sterling ad “Ready tn meet the Bride’s family, DiekT”) It is assumed that the young lady meets the toothpaste copywriter's manufactured danger of breath and month disease, insures social success with Woodbury’s, Palmolive (“Doctors prove two out of three can have lovelier skin in 14 days”), Tushay (from the picture the use of the “beforehand lotion” is quite necessary for a successful embrace), has used Mifflin “the national rub down”, has avoided some of the more seductive perfumes, such as “My sin", “Taboo,” “Surrender”; makes a choice among “Yodora, the gentler cream deodorant”, Mum, and Veto containing that marvel of protection "duratex”, and is now ready to dress. The names of some of the garments advertised are amazing. In brassieres, shall it be a “Maiden Form”, a “Bestforiu”, or a "Formfit” advocating “yours for a glorified lifeline”, or a Perma-lift? As for other ’ foundation” garments, Spencer still calls them “corsets”, but Fortuna admonishes that “these days a lass needs plenty of sass” . . . “get yourself a Fortuna pantie or girdle,” But it is left to Munsingwear to outdo all others in dreaming up fanci-fiil names. Their garment is called a “Foundette”, which is explained as a “Garter-brief” both of which are registered names. The purpose of these, we are informed with apt illustration, is to “Curve young hips into the pretty roundness of the ballerina figure”.

The problems of dress are too diversified for consideration, but names and descriptions in fashion magazines are as vaporous as a cloud. Women’s shoes have never been understood by any male, but three makes seem especially impractical footwear, the Air Step, with no toe, Mid an Are de Triumph between toe

I

and heel; the amazing polished leather stilts misnamed Naturalizers; and “the platform sandal that's as flirtatious as a wink”! Indeed the advertisers are having their sport with the public!

Blaming the Public

This is but a minute sample of the daily hokum that is foisted upon the public. Many businessmen claim that the public asks for it, and one of the past decades’ colorful defrauders, Harry H. Tam men, of the famous Bonfils and Tam-men Denver Post partnership, claimed “the public not only likes to be fooled, hut actually insists upon it”. {Timber Line, by Gene Fowler, Blue Ribbon Books Inc., New York, p. 52)

Deception of the public was practiced in cruder form in the era at the turn of the century’. Tammen made his first business start with a curio shop catering to Denver tourists. He sold moccasins and arrows made by children and old ladies; Navajn blankets manufactured in the Fast; fake human scalps fabricated on the premises; “while certain of his factory chipped arrowheads, it is vouchsafed, are in museums of natural history.” “Sometimes,” he once said, “I am led to believe our workmanship surpasses that of the Indians themselves.”

His partner Bonfils once helped to lay out the city of Guthrie, Oklahoma. Noting that lots were being offered for sale, he himself offered lots at one-third the cost in the older established Oklahoma City. But when the purchasers went for their property it Was discovered that their real estate was in Oklahoma City, Heinpliill county, Texas. Fowler also vividly details the exploits of the champion swindler Soapy Smith, who once led a contribution list for a church in the Yukon by giving the minister $1,000, then at the end of the day, when the preacher had accumulated $30,f)00 from other donors, and contemplated the future rosily, Soapy’s gun poked into his ribs and Soapy’s voice demanded not only

the thousand, but the other $29,000 as well; and of the famous "Buffalo Bill" Cody, ehampion rider and love-maker, who contracted with his manager to limit his drinking to ten glasses of whisky a day, and kept his word, but used beer seidels instead of whisky glasses. In the suit that followed the judge ruled that since the contract said "No more than ten glasses of whisky per day” and did not specify "whisky glasses”, and as long as Buffalo Bill did not use a bucket or his hat to drink out of, he could drink from any size container of glass!

But is it really just to include reference to past fakers in a consideration of advertising hoaxes ? Does not the public have more protection today, such as the Federal Trade Commission, which can crack down on unfair advertising as it once did toward Colgate's f It is also true that in most states deceptive advertising is a misdemeanor. Also the Better Business Bureau can sometimes be effectively appealed to. Another agency doing considerable public service is a magazine called Consumers' Research, which tests many products offered for sale, evaluating their advertising claims. There is also the "UL” certification standing for approved test by Underwriters Laboratories, and other symbols indicating good product, such as Good-housekeeping's.

Nevertheless, injurious and deceptive statements are still prevalent in national advertising. Besides in the public press, misrepresentations go forth by radio, by billboard and signpost rhyme. Some of this is simply smile provoking, as in Wakeman's The Hucksters /now made into a motion picture), wherein the chief plug of the ten-million-dollar advertiser is: “Love that soap, beautee is as beauty does. Hollywood's favorite bar.” The Writer reveals in this novel that the technique of radio advertising is to punctuate a good show with smart, even obnoxious commercials, because "the best commercials on the air are no good without an audience to talk to”. (P. 87) An advertisement scheme which took hold of the public fancy was the Burma Shave roadside rhymes, such as: "No lady likes to dance or dine, Accompanied by a porcupine.” "If you think she likes your bristles, Walk barefoot through some thistles,”

Injurious Advertising

But bther statements made by advertisers are really serious hoaxes. For example, an advertisement iu Time, April 21, 1947 (p. 3), placed by the pharmaceutical house Sharp & Dohme, depicts a beautiful child in the arms of an adoring mother with the statement "The only way to keep your child safe from smallpox is by vaccination in infancy”. The bad part of this statement is the omission of the truth that the suggested cure is often worse than the disease. During the past few years, for example, in England more children have died from vaccination than have died of smallpox; while in Mex ?o, which has stronger vaccination laws than the United States, the percentage of smallpox is greater.

Other offender^ are the tobacco advertisers. Without saying so, "Camel” intimates that their cigarette is healthful by radiocasting that it is the preference of 113,000 doctors. The General Cigar Co, depicts White Owl as the favorite of athletes, such as Paul Derringer, champion basebaJ] pitcher. "Philip Morris” claims, "This cigarette is better for your throat,” and "is unmarred by smoking penalties”; "superiority recognized by medical authorities.” If it is better for the throat, what is the criterion of goodness? Admittedly it might be better for the throat than carbolic acid. Certainly it is habit-forming and contains the same poison nicotine that is common to all tobaccos. Hence, despite the White Owl ad, athletes in training must give up tobacco.

Another advertising culprit that has wielded a powerful influence again&t public health is the Aluminum Cooking Utensil Co. It^ advertisement of Wear-EvfiT presents the love-marriage theme iii which a lovely blond looks over the head of her boy friend to ask "Is there a man in your life t” and recommends that she endanger his health by cooking for him in aluminum. The American Cancer Society, now soliciting funds for $12,000,000, which claims that one out of eight Americans arc now doomed to die of cancer unless this scourge is stopped, would never dare to suggest that a good beginning^would be to discard aluminum cooking utensils. The manufacturers of steel warp, know aluminum is injurious, but so strong is the aluminum trust that, in California, representatives of steel ware manufacturers have been threatened by police when they said something against aluminum*

Refuting Advertiser f Claims

There are a number of other advertisers whose claims are deflated or refuted by Consumers’ Research. An excellent detailed article in New Republic of March 4, 1946, entitled “Tooth Paste Ade v. The Truth'1, debunks the extravagant claims of the top ranking manufacturers. "For years/’ states the writer, “the truth about tooth pastes has been completely submerged in a torrent of glittering irrelevances sponsored by dentifrice manufacturers in the niaga-zines, newspapers and on the air. The truth is that practically all tooth pastes and powders are made from three ingredients—a soap which foams; a chalk or abrasive which scrapes; and a flavor which tastes good in the month/' Practically all brands contain these three, except Teel, which has no abrasives, but which tests prove will not clean the teeth, either.

The writer avers that bad taste in medical advertising is nowhere more prevalent than in tooth paste ads. His -first assault is on Colgate’s claim that "It JONE M, 19i7

deans your breath while it eleans your teeth”. In the current comic strips a young man receives the cold shoulder from his girl and is advised, after seeing the dentist, that he use Colgate’s. In the last scene he is embracing the girl (the inevitable embrace) while the owl (a foolish one) flits away chortling this silliness: "Now he has the wit to woo” But cleaning the teeth will not clean the breath. Doctors agree that bad breath is rather a disease of the mouth, pharynx or sinuses, and where teeth are involved at aB it is likely that decay is so far advanced that only a dentist can remedy it. While on the subject of bad breath it should also be remarked that Lists rine and Pepsodent mouthwashes are not recommended The American Dental Association advises that pure water is the beet mouth|vash. "Many will think that a too simple solution of the problem, but water fulfills the most important requirements of a mouthwash, and is non-irritating, cheap and readily available. Next to plain water, the A.D.A. recommends a saline solution prepared by dissolving two teaspoonfufc of table salt in one quart of water. Flavored and medicated mcuthwaaheB are reported to produce allergic reactions in sensitive persons,” (Consumers1 Research, September 1946, p. 3)

Proceeding to enumerate the other tooth-paste manufacturers he points out that Pepeodent’e glittering claims for the mystic "irium” is simply soap foam agent, sodium alkyl sulfate, similar to the foam agent in Teel; and that "exaggerated and misleading claims have characterized the firm’s advertising for years”; the massage recommended by Ipana when used with a stiff brush caused inflammation among service men; that Forhan*s claims for special effectiveness against pyorrhea or inflammation of the gums called gingivitis was "bogus treatment”; and as to Squibb’s claims to stop bacterial acids and help prevent tooth decay, "according to ex-

perts, this is nonsense.” “All any dentifrice cHn do is help remove the dirt.”

Consumers' Research also points out that the public is being either cheated or defrauded by other advertisers. Tish, a water softener, misleads the public by stating that it uses no caustic.'Laundry Gems, a laundry product that claims to be "a new sate way to wash clothes”, is actually unsafe for washing woolens apd silk. Dur. is poor in lathering at low temperatures. Wanned up coffee is one of the causes of diseases of the arteries. (Warming up is not recommended by the coffee companies, bet this fact it is well to know, as they do r.ot warn against it.) Sun lamps and violet rays are not good for people past middle age or those having an aging skin. Several products, such as stools and high chairs manti fae-. tured for Sears, Roebuck ■ & Co. ami’ Montgomery Ward, are not recommended. Fire extinguishers of different types are not ail good for the same kinds of fire. Extinguishers of carbon tetrachloride are not advised for fires where there is little ventilation. The best combination is a carbon diexide exlinguisher for electric, fires and inflammable oils and other liquids, and a foam extinguisher for paper, w’ood, rubbish, etc.

The issue of Consumers’ Research for September, 1946, has much to say about the claims of the Union Oil Co. for its Nevr Triton Oil, “The Motor Oil You Change Twice a Year.” It points out that about’eight quarts of oil must be added during the time before change, and that the practice of changing every four or five thousand miles or about twice a year was done, even with other oils, and the dangers of this longer use were of moisture condensation and dilution of the oil. Neither of these dangers is offset, or removed by the addition cf the chemicals to New'Triton. Nor is the extra load capacity of doped oils useful in the least to passenger ears.

Another serious advertising danger, is exposed by Consumers' Research: the appealing ads for electric blankets. It notes that in Los Angeles one. person was 'le,ctrocufed by such a blanket, and, while later models are said to he superior, the Underwriters Laboratories have this word of warning: “Electric heating pads and blankets, constructed of combustible material, present certain fire and life hazards which cannot be wholly guarded against by excellence in design and construction.” Thus it is nowhere more imperative that the public, have in mind'the warhing phrase Caveat emptor (“Let the buyer be war w’) than in the field of nationally advertised products. Advertising is an integral part of corr.-mercial profit-making, and its god of gold has no human feelings. It is a corrupt branch of Satan’s empire, and its burden will be lifted only by that Great Champion of the people, Jehovah’s kingdom by Christi

Accused Lynchers Acquitted

Hip acquittal at Greenville, S. C., o€ 28 lynching defendants wan condemned in numerous United Stales newspapers, including many Southern papers, as shocking, disgraceful, Hhmat&d. The New Orleans Ttmcs-Picaytcfle was highly inni|jnaot at. the verdict of giutiy*’ end said it “muerf shock every law-abiding ejiizeu in Loe South*. The Minneapolis Tinea, representative o£ northern newspapers, said, ‘‘This is perfect proof that the spirit of justice is dead la Greec-viUe, S. C., and that its citizens life in the shadow of a great shame, where the American tradition cf equably under law haj, been cruelly burlesqued* Tho London, England, Daily Exprew ntiid, “Tria! by fury remains the unwritten law of America's South?'1

in the “Last Days”

Degenerate race, full of sickness and disease, hastening toward an early grave with ever-increasing speed. This in spite of all that modern medicine can do to stop it! Such is the condition of our twentieth-century generation. But why? Why is this generation curbed with cancer and heart disease? Why do a million persons die each year in “'healthy” United States from the plague of chronic diseases? Or why are millions more in other parts of the earth cut off in untimely death by the cruel hand of pestilence? The answer to these questions, and the reason for these conditions, were written down nineteen hundred years ago.

The historian Luke, who lived in the first century A.D., recorded Christ's prophecy foretelling that in the "last days” of this evil world pestilent diseases, accompanied with famines and earthquakes, would sweep over the earth in the wake of world war. (Luke 21:11) No one will question that 1914 marked the first time in history when virtually every major nation of the earth was gripped in total war. Great famines and earthquakes followed. (See Awake! November 22,1946; May 22,1947.) Deadly diseases and pestilences combined with those wars, famines and earthquakes to take more life from the earth and cause greater misery and sorrow among the survivors. A brief review of these plagues and pestilences should convince the skeptical that these are indeed the “last days”.

Polio

Poliomyelitis, polio for short, which is also known as infantile paralysis, is more fiendish than an outright killer in that it cripples its victims physically, not mentally, leaving them to suffer the mental agony of a long, drawn-out existence of helplessness. Before 1914 polio was not a common disease; in four years' time, from 1910 to 1914, there were only 18,800 cases. But in 1916, in a single year, 27,363 victims were struck down by polio, and that, was not the end. After subsiding somewhat, the last four years have seen polio again on the rampage. In 1946 there was a 71-percent increase over 1945, with a total of 22,371 new victims in the United States, a figure second only to that of 1916. And the indications are that 1947 will even be higher than 1946, for up to the end of March there were 32 percent more cases than in the same period last year.

How to prevent polio puzzles science. Every year the “March of Dimes” campaign rolls in millions of dollars with which to fight the ravages of this disease, but to no avail. ‘Ay e have no means of controlling the spread of poliomyelitis,” says Dr. Thomas M. Rivers of the Rockefeller Institute. It is a strange thing, polio seems like a “civilized” disease with half its victims in the United States, where people are generally sanitary; whereas in countries like Africa,

China, India and Japan the disease is practically unknown. Medical science is baffled.

Venereal Diseases

VD, both a killer and a crippier, is another hideous and ngly pestilence that attacks all ages and classes of society, and especially ‘so since World War I. Says Dr. Milton J* Bosenau, in his authoritative book, Preventive Medicine and Hygiene: “As a danger to the public health, as a peril to the family, as a menace to the vitality, health and physical progress of the race, the venereal diseases are justly regarded as the greatest of modern plagues.” Today in the United States there are 3,200,000 persons carrying Syphilis, and the veterans of World War II will pay $328,000,000 during the next 25 years treating what they contracted during the recent war. Nearly half a million cases of gonorrhea are under constant treatment, and every year over 8,000 young girls under fifteen years of age fall victims to this loathsome disease. These figures are for the United States only; the total for the world is appalling.

So dreadful was this pestilence after 1914 that Congress passed an Act in 1918 establishing a Division of Venereal Diseases in the Public Health Service to fight it. But in spite of that act, and the subsequent act passed in 1938, in spite of the army and navy efforts to stamp it out, and in spite of the penicillin “wonder drug” treatment, the plague of venereal diseases continues to increase year after year. In the fiscal year of 1945 there was a further increase of nearly 9 percent, with nearly three-quarters of a million new cases reported. In New York city venereal diseases increased 47.4 percent among males in 1946. Commenting on this increase Albert Deutsch says, in the New York newspaper PM: "It, is generally admitted that the chief barrier to health knowledge in this field is the Boman Catholic Church. It is a pity that so strong an institution apparently prefers the spread of ignorance^ bred disease to scientific enlightenment and that it is permitted to impose its prejudices on the rest of the

Cancer

America's No. 2 killer, second only to heart disease, is cancer. During the last forty-five years, especially since 1914, the death rate from cancer has doubled. The Babson's Reports of March 4, 1946, said that the cancer scourge killed more people in one year, in 1944, than the number of American soldiers slain on all the battle fronts during the entire six years of World War II. Dr. A, W. Oughterson, head of the investigating commission of the atomic bomb effects on Japan, says: "Last year [1946] despite all-out surgical and scientific progress, 181,600 people in the U. S. died of cancer.” In addition, 350,000 new cases were reported last year. Dr. Roscoe R. Spencer, head of. the National Cancer Institute, says that if the present death rate is unchanged 17,000,000 Americans are doomed to death by the hand of this ruthless enemy. Science News Letter points out that "the notion that cancer is primarily a woman’s disease is false”, since last year only 6 percent more women than men were killed by cancer.

Annual funds of $12,000,000 are raised to stem the rising tide of cancer, but every year sees the pestilence spreading out and destroying more and more people, Hence a bill is before Congress asking that $100,000,000 be appropriated in an effort to stop this killer. The Associated Press asks: "If virtually unlimited funds were made available to the world’s greatest medical specialists, could they find a cancer cure as quickly as U. S..scientists produced an atom bomb?” One wonders, since the guesses as to its cause range from cow’s milk to cosmic rays. Truly, as has been said, "Of all diseases, cancer is the most feared and the least understood.”

Heart Disease

No longer can heart disease be considered a minor ano unimportant affliction, for since 1914 it has taken on epidemic proportions with the death rate so high it has become America's No. 1 killer. According to the New York Journal-American, “death from heart disease has jumped nearly 400 percent since 1900/’ Among children between the ages of ten and fifteen it takes a toll of almost five times as many lives as whooping cough, diphtheria, scarlet fever, measles, infantile paralysis and spinal meningitis combined. Every year 400,000 persons in the United States go down to their graves prematurely because their hearts are diseased.

Today more than 3,700,000 Americans are victims of heart disease. An equal number suffer from arteriosclerosis and high blood pressure. . . . During World War II the battle deaths in our country's armed forces approximated 325,000, but during this same period more than two million men, women and eh ildren on the home front were killed by diseases of the heart and blood vessels. Heart disease takes a greater death toll than the five other leading causes of death combined. Heart disease causes three times as many deaths as cancer, six times as many as accidents, seven times as many as pneumonia and ten times as many as tuberculosis.—New York Times.

f

Influenza

People who prefer'to overlook cancer and heart disease as undramatic and hence as “normal” ailments will find it hard to deny the fulfillment of Bible-predicted pestilences when faced with the epidemic figures for the “Spanish flu” during 1918-1919. In a few months’ time three separate epidemic waves passed over the world, touching practically all peoples and nationalities, and leaving behind millions upon millions of corpses as nauseating testimony that the “last days” were here.

There have been plagues in past history, the worst being the “black death” of the fourteenth century, but these are not to be compared in violence with the “flu” of World War I days. The “black death” had a free reign with no hospitals or medical knowledge to fight it, yet it took three years to kill 25,000,000 people. But in 1918-1919, with all modern medicine fighting it, the flu snuffed the life out of 400,000 Americans—more Americans than were killed on the battle fields of Prance—and that within the space of four months! In India, in five months’ time 5,000,000 were killed. Simultaneously it hit Boston and Bombay; 200,000,000 people were put in bed; 15,000,000 of them never lived to tell about it! No calamity ever struck with more impact and devastating fury.

This pestilence following World War I was something altogether’ new and strange. Says the Encyclopaedia Britannica: “It is impossible to believe that the so-called 'influenza' to which deaths were attributed every year between 1892 and 1918 was the same disease as the fulminating pandemic that followed.” In the former case the old and feeble ones were the victims, but in the pestilence at the end of World War I it was mainly the “young adult” group that were the victims. Life magazine says: “Whatever the source or causative organism (matters never definitely settled) the great epidemic of 1918 still ranks as one of the most devastating plagues of all times.” '

Continued Pestilences

Nor was influenza the only plague that afflicted the people at that time. In the area around Gallipoli dysentery broke out in 1915, causing 120,000 casualties, concerning which the New York Times said: “Dysentery kills more soldiers than bullets.” In 1920 there were 1,570,604 cases of “relapsing fever” reported in Russia. “The most menacing disease from the standpoint of quarantine of all the major epidemic diseases” is the bubonic plague, according to the U. S. Publie Health Service, and in 1917-1918 it killed 15,000 in Central China, and in 1920-1921 it killed another 9,000 in Manchuria. Cholera also struck down more millions* From 1914 to 1923 three and a quarter million were killed by cholera in India alone. Russia reported 207,389 cholera cases in 1921. Typhus was even more vicious than cholera, for when it was raging in eastern Europe in 1915 “from two and one-half to three million deaths” were reported in Russia. Serbia lost 150,000 from typhus during the single winter of 1915-1916. And in the five years from 1918 to 1923 nearly 7,000,000 typhus cases were reported in Russia, aside from those in the Ukraine.

Since those troublesome times of World War I pestilence and disease have continued to stalk through the earth. Headlines in the newspapers have told of epidemics swooping down here and there and killing off multitudes before aid could reach them. A southern province in Turkey is struck with a bubonic plague; Ceylon reports 1,000,000 persons stricken by a “mysterious green germ malaria”, and 30,000 are killed; cholera hits Calcutta, and 2,000 die; cholera hits another Indian province, and 1^359 die; cholera hits Chinese cities, and 700 die; dysentery rages in Poland, and 250 die. From 1929 to 1932 nearly 200,000 die from plague in India. From 1925 to 1930 spinal meningitis triples itself, reaching epidemic proportions in the United States. In 1933 typhoid fell upon 65,000 in the United States. Nor should tuberculosis be overlooked. In 1935 Dr. Rosenau said that eight million were doomed to die of this disease. And James Farley, upon returning from Europe in 1.946, said that over there tuberculosis was rapidly increasing, with a rise of 300 percent in the Netherlands. Year after year the cry goes up, “'Buy Christmas Seals and Fight TB? Rickets and scurvy resulting from mass starvation in Europe and Asia, and mental disorders and insanity, have also crippled and killed millions more during the last thirty years.

Satan the Devil, in these “last days”, continues to bring upon the people pestilences, or, according to the Syriac Version, “mortalities.” (Revelation 12:12; Luke 21:11, Murdock's Syriac, margin) Dr. Jerome S. Peterson, former medical officer of UNRRA, declared on April 20 that pestilence and disease will blot out 10,000,000 Chinese in 1947. Science News Letter of May 3, 1947, says: “Increasing danger of epidemics threatens the nation. Public health experts are alarmed. They fear that our health defenses are crumbling.” Is it any wonder, then, that Christ’s words are literally fulfilled, when He said that 'men’s hearts would fail them for fear and for looking after those things which are coming on the earth"? (Luke 21:26) Out of fear men set up a World Health Organization sponsored by the United Nations to “prevent and control disease”, as its Charter signed by 63 nations boasts. But it will fail as miserably as a similar organization that functioned for 22 years under the League of Nations. Plagues and pestilences—some small, othef-s great, some local, others general—will continue as foretold, until Messiah's Kingdom rule purges and fumigates this earth with the fire of Armageddon.

^Pious Cheats of ePfCedieval ^imes

The Hanseatic League of the Middle Ages, which controlled all the seafaring trade from Germany to the Baltic, had in its pious equipment two sets of scales, one for buying, one for selling. It also made use of prayer books and crucifixes, and had a special prayer of thanksgiving for successfully cheating the poor fisherfolk. These relies are on display in the Viking Museum in Bergen, Norway.

glorifies the

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WHEN a big popular magazine shows symptoms' of going religious, it is a matter of interest Rnch syinptomH have appeared in Life magazine in recent issues, and, while the purpose of those articles is not wholly clear, their general tendency appears to be in favor of the world's going back to the Middle Ages, which are portrayed as most charming. This attitude, of course, bypasses the Reformation and the increased light and freedom that came with 1L In a recent issue Life presented a number of articles, a whole rash of them, as it were, all magnifying the glories of those Middle Ages, The articles merit the notice of people who are awake. They were introduced by an opening article on “The Road to Religion*', with the caption text, “Except a man be horn again, he cannot see the kingdom of God/' (John 3:3) Quite understandably, the article does not bother to ascertain the Scriptural meaning of this text, but departs from it quickly, as do clergymen, who like to clothe their dissertations with a semblance of Scriptural sanction. So they begin with reading a portion of Scripture, and then get away from it quickly, as they turn to the proclamation of their own devices.

In the mentioned article Life takes us back to A.D. 338, stating that Christian-

JUNE 1W

ity was sick with the worst disease of its childhood, and bays:

There camp tn Alexandria a tall, gaunt old man in white sackcloth who had lived as a hermit in the rock-pocked desert for more than sixty years. Fasti ng, isolation and prayer bad brought him rnuny visions, and in one of these, the one that brought him to the city, he had seen some donkeys trying to upset an altar in the fuJl light of day. Alexandria, like all of Christendom, was then rent by the soft doctrine of the presbyter Arms, who argued that Jesus Christ was a good man, not God; that truth is reason, not mystery. In vain had the Council of Nicaea just condemned this heresy; the eraperor himself had embraned it. All Alexandria 'knew old St. Anthony by reputation, for he had worked miracles.

Life continues with the testimony which this hermit is said to have given with regard to the controversy, “I have seen Him.” Says Life, “Such testimony kept Christ on His throne! It preserved the infinite mystery of a religion which, had the Arians won, said Carlyle, "v/buld Lave dwindled away into a legend?” Life attaches supreme importance to the statement of the hermit, who had isolated himself from contact with his fellow men for sixty years, an example which neither Jesus nor His flowers ever set. Life also misrepresents Ari^s,

Obviously, what the old man said had

weight against the Scriptures, which were being ignored by the opposers of Arias. Nor has the opinion or Carlyle any greater weight, when he assumes it is necessary to accept the Athanaaian creed, with its '‘trinity", as against Scripture. The consequences which he said would have followed would most certainly not have resulted. We may say with more plausibility that,, had Scripture continued to he the guide o£ those seeking Christianity, instead of visions of egotistical hermits, and similar portends, the progress of the truth would not have been caught in the quagupres of superstition, would not have stagnated, as it did for a thousand years, would not have been restricted to Europe, but would, have spread to other lands, far and wide, even to the uttermost parts of the earth.

The emperor, however, was but briefly on the side of the Arians, and Athana-jpianism won out by various means, particularly by the appeal to prejudice, to superstition, and to other unacriptural arguments. It followed the methods which at length produced the Middle Ages, which Life so ardently admires.

Hfyattctsm

The article goes on with the exaltation of mysticism, of which the foregoing St. Anthony set. an example, but which was foreign to the Scriptural example of practical and sincere Christianity. Mystics were, more often than not, eccentrics, defeatists, who ran away from the responsibilities of Christianity to find solace in isolation. This mysticism is demon religion, but it is not Christianity. Lift, remarks, however, “As the churches cannot survive without it, so we need the churches to protect us from its untutored excesses. Happy is he who can And his religion within the ancient wisdom of a church: happy the nation!" If Life is not here plugging for Roman Catholicism, and more particularly the Hierarchy^ it gets pretty close to it. “Happy the nation

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that finds its religion in the ancient wisdom of a church." Spain, for instance Or Italy ! What unhappiness has devilish religion brought to these countries! Life continues: “But our age, if it is to be a religious age, must be also an age .of rediscovery." And so we are introduced to the Middle Ages and their story as presented at length in this particular issue of the magazine, in order that we may rediscover all the wonders of those times. Let us venture a bit farther, then-

Life Bard and Brutal

The article on the Middle Ages starts off with this: “Out of violence and chaos the Christian mind and spirit created a glowing era when men knew that all things were possible to faith.11 But the following, also quoted from the article, appears a little contradictory: “While the struggle to know God raged in men’s minds, life for the masses of Medieval men was hard and often .hrut&l. The cities were close-built and dark. Plagues ravaged the Continent Such conditions have caused the popular impression that medieval life was universally ugly and harsh.” Well, that popular impression is not far from the facts, although it may be granted that there were some alleviations. The Reformation did have its foregleams in these Middle Ages.

Hurst, describing these ages, however, and particularly their nature itf the early part of them, says- "If we look at the low state of the Church in the seventh and eighth centuries we shall find that the bonds of political and social life were loosed, that morals everywhere were depraved, and that there was a universal destitution of culture nnd of the aspiration for it."

If such were conditions in the Church, they could not have been a great deal better outside of it. But everyone, after a while, was part of the Church, so no distinction need be drawn. The spirit that was back of the building of great cathedrals was religious mysticism and

A wake/

more, but hardly Christian. Says Life:

The firea oi faith which caused people to five time end strength to the task of building a cathedral were reinforced by the home-town booster spirit. ... In the cathedral the people got their most spectacular entertainment. Processions, ceremonies and sublime music rolled forth beneath its great, dim roof. The modern theater originated in tile cathedral with the old miracle plays depicting Bible stories and Uojq*4 teachings. Some wise priestknowing the human need for rowdy-iim, permitted in taeir churches an annual Feast of Fools. During this feast holy cere-monies were richly burlesqued and sometimes a donkey was led to the altar in a raucous procession.

Evidently everytliing is grist for the mill of Life's writer, for Tie can even connnend the priests for allowing the burlesque of sacred ceremonies. This was trie?, and the burlesque was rich. No doubt! It showed what the people thought of these priests, and marked the wnole ceremonial as a mockery, which it was in fact. It was the mockery of such hollow proceedings, as well as the selling of indulgences, that spurred Luther to a break with the whole blasphemous setup, as the Middle Ages canw Io an end.

Priests Seldom Aloe/ “Holy Men**

Life oontefiBCft: <fPricsts of the [Roman] church were seldom aloof holy men. They lived close to their flocks, playing, joking and drinking with them. While this policy led to abuaes in the priesthood, it was wisely intended.’* Moro wisdom! Of this world. That it led to abuses is evident. We learn that in the year 1208 Cardinal Gualo in«ued an order not only prohibiting priests from having concubines, hut forbade their mothers and other relatives from residing with them, on account of the frequent scandals arising. Two years later, at a council held in Paris, Cardinal Robert ne Curzon promulgated another canon forbidding priests to keep their concubines so openly ae to cause cctin-dal. Life did not mention any of these dauuiing facts. It makes this interesting observation: “There are many people today who, though not personally religious, are content with the ethical heritage which they received gratis from ?trior generations of believers, notably

rom the medieval monks/* Here Life slips on a religious banana-peel. The medieval monks were so putrid religiously, morally, and in every other way, that they playtAi a great part in precipitating the Reformation, which saw to it that these dens of infamy and lust were brought to a speedy close. In writing of these monks and nuns, Catherine of Sienna, a contemporary, said in her dialogues (edition of 1896, pp. 263,274):

Where is the obedience of the religious [monks and nun\, who havu been plated in holy religion like angels, and become worse than devils T And the prin^ple cf their life the Devil conceals under the cover of devotion, but the fruits of their devotions appear very soon. First are seen stinking flowers of dishonorable thoughts, and the leaves of corrupt words, .and then they fulfill their miserable lusts, and thou wilt see fruits follow. i.c.r children. In whatever direction thou mayest look among socukr and religious priests, clerics and prelates, small and great, young and old, and of every kind, thou wilt see nothing but offences . , , and the stench of mortal s:n . making their hplly their god, eating and drinking without restraint, so that they promptly fall into an impure and lasciviuus Ute. Woe, woe Lu their wretched lift*

Another writer of these precious “Middle Ages*’, John Gower, English poet and scholar, wrote:

The pnest who visits nuns, too often eor-rupta them, and the woman very easily yields to temptation. The influence of the friars is everywhere felt, and he often supplies the place of the absent husband, and is the father of his children. Beet* when they wound low their stings and are afterward helpless. Would it were so with the adulterous friar.

The Cult of Mary

Life includes in its symposium on the Middle Ages an article on “The Cult of Mary’5 which further exalts the Medieval church as “wonderfully organized to keep Christianity alive”. It says:

The most popular tales concerned the Mother of Christ, around whom the Middle Ages built the cult of Mary.

The historian Hurst, however, says:

The worship of the Virgin, which has practically displaced the worship of God in popular Roman Catholic devotion, began in germ in the fifth century, though it is only in modern times that it has grown to enormous proportions. The medieval theologians distinguished between higher and lower worship: latria, worship due to God alone; dulia, service due to the saints, hyperdulia, due to the mother of Christ. The worship of the saints, similar to local cults of the pagan religions, went on step by step with the worship of the virgin, the childishness of the time assigning to each saint a special work or the protection of a special place, such as sending up prayers to St. Barbara, to avert war; to St. Roch, to avert the plague; to St, German, against the ague; to St. Catherine, as the patron of scholars; to St. Crispin, as the patron of shoemakers; to St. Eloy, as the guardian of horses; to St. Anthony, as the protector of pigs; and to St. Gertrude, to drive away rats.

Thus a few candid quotations regarding conditions in these Middle Ages puncture the bubble which Life has blown, and show the hollowness of the panagyric by which it would almost urge a return to the miserable conditions of the Middle Ages, which were brought to an end only through the forceful measures of the Reformation.

Masses for Mussolini

On the eve of the second anniversary of Benito Mussolini’s ignominious death a number of Roman Catholic churches “said mass for the repose of his soul”. Press dispatches particularly mentioned masses in Lisbon, Trieste and Rome. # ■

At Lisbon 500 special invitations to the mass were sent out. Censors had forbidden ■

newspapers to publish notices of the special Mussolini mass, but a Fascist weekly, Nacao, devoted a double-page spread to articles in praise of the Fascist dictator. Among those in attendance some gave the Fascist salute, while women wTore Mussolini’s initials on their coats.

In Rome, at the Church of St, Mary in Aquino the mass for Mussolini was attended by a hundred Fascist youths, who broke out in the singing of a Fascist song during the performance. They proceeded to another church, Saint Mary7 of the People, where hundreds were present, and also sang their song there. Some of them were arrested when they left the church.

At Trieste the Roman Catholic mass for Mussolini was attended by a large crowd, 300 of whom gathered around a memorial to fallen Italian soldiers after the mass and sang Fascist songs. The American press either reported these masses in inconspicuous places or minimized the Roman demonstration as merely misdirected youthful enthusiasm for a lost but not forgotten cause.

Although only these particular cases were given publicity in the press, they are doubtless examples of many more masses said for Mussolini on this occasion. Since the priests know the mind of the Roman Catholic Hierarchy on these matters, being themselves part of it, this outbreak of masses for the discredited Mussolini cannot be other than an evidence of the Catholic Church’s attitude toward the Fascist cause.

THE announcement last February that the Russians had discovered another graveyard of those extinct animals that are altogether different from any living creatures on this earth once again raised excitement as to what these animals looked like. Yes, they were bones of dinosaurs; but what does a dinosaur look like, since no one has ever seen one? When did these strange creatures of the past live, and what killed them off? are also questions that have brought forth speculation and conjecture of opinion. 1 f only these fossils would speak, what a story they could tell! As it is, their silent history is written in the stones and sands in which their bones are buried.

Not only have fossil bones been found, c" /

but also whole carcasses, flesh and all, of extinct, animals have been uncovered in the frozen waste lands of the north. From very early times large numbers of ivory tusks, some have estimated at least 100,000, found their way from Siberia to China, but it was not until the time the King James version of the Bible was

first published that the Western world had its first look at a tusk brought back from the frozen shores of the Arctic instead of the steaming jungles of the tropics. Then, about a hundred years later a Dutchman brought back a complete foot from one of these tusk-bearing animals which the Russians called mammoths, and which had been kept in Si-be ria’s icebox for thousands of years. Mammoths and mastodons both belong to the elephant family and both are now

More remarkable discoveries were made in 1799 and 1801 in northern Siberia. These specimens, says the Encyclopedia Americana, contained not. only the tusks still in their sockets and every bone in its place throughout the skeleton, but a great part of the flesh was in a condition fit for sledge-dogs to eat and enjoy, and was covered with thick skin still clothed with, long hair, beneath which was a dense woolly fur. well fitted to protect the animal against, arctic cold. . . . This * »

specimen of 1801, which is preserved in the Royal Museum at Saint Petersburg [now Leningrad] in the attitude in which it was found buried, measured 16 feet 4 inches from the forehead to the extremity of the tail; its height was 9 feet 4 inches, and the tusks, along the outer or greater curve, measured 9 feet 6 inches.

. . . The largest tusks on record are a pair found in Alaska which measure 12f feet in length.

Besides the mammoths and mastodons the remains of many extinct animals have been found in various parts of the earth. These include horses similar to the wild horses of today, giant oxen, tiger-like creatures, woolly rhinoceroses, giant wolves, and little ground squirrels, as well as those monstrous creatures called dinosaurs. In 1845, near Newburgh, New York, a nearly perfect skeleton of one of these ancient animals was dug up and exhibited throughout the country. In Bavaria, in 1861 and 1877 other important specimens were found of bird and animal life of the forgotten past. In 1900 another very famous discovery was made along the tributary of the Kolima river, the Berseovka river, in northeastern Siberia.

During the 1920's and 1930's Dr. Roy Chapman Andrews led several expeditions into the Gobi desert and brought back many specimens of dinosaurs; his most celebrated discovery being dinosaur eggs, the first ever found. Andrews' biggest find was the bones of a monster “about the size of the Woolworth building, if the building were in a horizontal position", to quote his description.

More Witnesses

Many other venerable bones have been brought forth from different parts of the earth to add their bit of testimony as to life in the little-known past. Out in Fresno, California, in 1927, some mastodon boqes were found when digging a well. In 1929 footprints of a three-toed monster with a foot the size of an elephant were found near Trenton, New Jersey. But these were small compared with similar footprints found about the same time in Texas. These latter were so large they held 18 gallons of water.

The remains of a second woolly rhinoceros were found in Poland in 1929, the first being discovered thirty years before. From heel to toe each of its footprints was 20 inches long. At the same time the report came from Africa that near Tanganyika Territory the remains of a reptile had been found that mens-. ured 160 feet long, twice the length of the monster found in Wyoming which is reposited in the Carnegie Institute at Pittsburgh.

In 1931, in Indiana, a ten-year-old boy found an'' eight-pound- mastodon tooth and in the same year 400 dinosaur tracks were found in cany ops of the Peace river in British Columbia. Then reports came from Alaska that the remains of a new and strange animal had been found in the ice near Valdez. Portions of its flesh were still intact, which was said to resemble horse flesh. Bones of an extinct bison were found in 1934 in Colorado. Th&i in 1937 on a farm near Chicago the lower'jaw, shoulder blade and leg bones of a mastodon were accidentally plowed up, and two years later a pound mammoth tooth was discovered in Pennsylvania. Also many dinosaur bones have been found in the deposits in Utah. Very recently, near Springerville, Arizona, the skeletons of a whole herd of mammoths were discovered, (See Awoke! June 8,1947, page 31.)

Weighty Witnesses

Dinosaurs at one time roamed over the entire earth, indfiding Madagascar and Australia. Concerning such the Encyclopedia Americana says:

In size the dinosaurs ranged from that of a house oat to a length and bulk exceeded only by the greater of the modern whales—upward of 90 feet and 40 tons in weight. In habits they were os varied as in size, for some were light of foot and bipedal while others were quadrupeds of unwieldy bulk, some armored, o th ere armor Less, some endowed with horns or with talons and terrible teeth, yet others whose whole apparent means of defense lay in their huge size and inaccessible habitat. They were carnivorous and herbivorous, some of the latter having very defective dentition which made mastication of the food impossible, while others were provided with afiental battery of marvelous detail and perfection.

Thirty-seven different type a of dino Baurb have so far been identified. Of those the RusHiane aay their recent hail from Outer Mongolia included twelve. Some were hones of tyrannoBaurs, which were supposed to have towered 35 feet in the air and pranced around on their hind feet. Other hones were said to belong to the trarhodocts, which had 2,000 teeth; others to the ceratopsids with six-foot skulls; and still others to the sauro-podu that weighed more than seven tons and were 75 feet long. The dinosaur eggs that were found were said to be twice the size cf the ones Andrews found, and measured 30 to 40 centimeterfi (about 12 to 16 inches) in length.

Consider Tkeir Testimony

■ Evolutionists call up these hoary bones to testify in support of their man-conceived and fcsatan-inspired case against the Bible. They scrape together a few circumstantial facts to bolster their guess as to how long ago these creatures lived, and the cause of their death. For example, because the dinosaur footprints found near Trenton, New Jersey, were found buried in a sand pit 30 feet rr.dcr the surface the scientists jump to the conclusion that they were 100,000,000 years old. In all such calculations the scientists blindly, if nut willfully, ignore the simple findings of their own laboratories, such as the aging tests that can be accelerated a thousandfold. Unscientifically, these evolutionists lake the tapering off end of the creative graph a* it looks today, and then extend the cun’p backward at the same rate, saying that fossil marine life began 400,000,000 years ago. In all of this they completely ignore thy direct and scientific testimony of the Bible, the Word of the almighty Creator of these ancient animals.

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