Golden Age, April 3, 1929
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tfie Golden Age
A JOURNAL OF -FACT-HOPE AND COURAGE
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NOTES ON ADVERTISING
INSTRUMENTS OF PEACE
A COMMON COLD
HOW ANTITOXIN IS MADE
A NEW KIND OF SERVICE
ALUMINUM POISONING
DELIVERING THE OPPRESSED lecture broadcast by Judge Rutherford
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EVERY OTHER WEDNESDAY 5c a copy - $1.00 a year - Canada & Foreign $1.50
Volume X - No. 249 April 3, 19 2 9
Contents
—.......
Labor and Economics
Why Not Standardize Profits ............... 426
Social and Educational
A Few Notes on Advertising
A Mad Traffic Director
Drops in the Bucket
The Ancient Habit of Tipping
Is Democracy a Failure? ....
Kamo Service .
MANUFACTURING AND 'iIl.NlNG Labor-saving Machinery in Britain
Finance—Com merge—Transportation
Insurance That Does Not Insure
At the Corner Grocery
Political—Domestic and Foreign Instruments of Peace ....
AGRICULTUliE AND HUSBANDRY
One Crop Every Two Years
Dominion over The Fish of the Ska
Home and Health
A Common Cold
How Diphtheria Antitoxin Is Made ....
A Cook’s Experience with Aluminum
The Ehret System of Elimination
Avoidable Disasters in the U. S. Navy....... . . . 435
Some Unusual Sources and Results of Aluminum Poisoning , . 436
Results of a Dr-aluminized Diet
Massachusetts Doctors Need the Cash
Chicken Tripe for Appetite
, Religion and Pfiilokofhy What Win. Come to Pass? ..............
A New Kind of Service
Sixty-eight Years of Failure
Evangelist Business Getting Bad
Who Was Jesus Christ?
A View of Gehenna . . . .
More About ‘The Stones Crying Out’ ......
Deliverance for the Oppressed
Bible Questions and Answers
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The Golden Age
Volume X
Brooklyn, N. Y., Wednesday, April 3, 1929
Number 249
A Few Notes on Advertising
ADVERTISING is done to create a favorable impression of something and to promote interest in it. The miracles of the Old Testament and of the New Testament were advertisements of the power of God. By their means millions have been stirred to believe that
A better day is coming, a morning promised long, When truth and right, with holy might, shall overthrow the wrong:
When Christ the Lord shall listen to every plaintive sigh,
And stretch his hand o’er sea and land, with justice by and by.
Throughout Bible times these miracles were performed merely as samples of what will be common shortly. It is plainly stated concerning Christ’s miracles that in them He merely “manifested forth his [coming] glory”. Most of His miracles were performed on the sabbath, illustrative of the fact that the sabbath of the ages, the Millennium, is earth’s healing time.
Whoever has faithfully preached the gospel of the Kingdom has been advertising the King and the Kingdom. Jesus Himself was such an advertiser, and so were the prophets before Him and the apostles after Him. Today this grand work has reached a climax where the happy advertisers are privileged to point to the King and the Kingdom as being both present and in action.
The Lord has used many and various agents and agencies to advertise earth’s rightful government. There is the Bible itself, brimming full of news about the Kingdom. There have been sermons, martyrdoms, books, tracts, dramas, posters, and now the radio, iterating and reiterating God’s purpose of establishing a kingdom of absolute righteousness in the earth. The word “advertise” occurs twice in the King James Version Bible, in Numbers 24:14 and in Ruth 4:4.
Secular Advertising
The English word “advertising” is from the French word avertir, signifying ‘to notify’. In America the advertising of all manner of things has reached a volume unparalleled elsewhere, and has drawn into its work practically all the best artists and some of the brightest minds in the country.
American advertising has become so important that it now has a large periodical literature of its own, comprising at least twenty-five weekly and monthly journals. The publishing and printing business, seventh in the country’s industries, is sustained by advertising, almost wholly so.
It may be said that, roughly speaking, there are two principal kinds of advertising, posters and handbills. The posters may be of any size up to that of the one in New York city which mars the landscape with a single word the letters of which are sixty feet high. The handbills may be catalogs of a thousand or more pages, or newspapers or magazines of millio rs of paid circulation, but for all that they are handbills, “literature of persuasion.”
It is sad to reflect that one of the earliest uses of advertising by fallen man was the offering of a reward for the return of a runaway slave. Such posters have been exhumed at Thebes. They are written on papyri and are well preserved. Criers were used for the same purpose.
Before the ancient shops of Pompeii were terra-cotta posters or signs. That in front of a milk-seller’s stall showed a goat. That in front of a fencing school indicated two men at swordplay. During the middle ages such signs were common throughout Europe, so that servants unable to read could find them.
Outdoor Advwiumng .....
Most poster advertising is of the outdoors variety, though an advertiser may put his poster in 32,000 street cars, if he wishes. Incidentally, this will cost him five dollars a car per year, regarded today as one of the cheapest, most effective forms of advertising.
On the continent of Europe, where art is loved for its own sake and where scenery is prized as a real asset, outdoor advertising is controlled by the government. The billboards are regulated as to size, location and display and are made to yield a revenue to the government.
In a country like America, where everything is on a dollar basis, it is hard to get anything done for the sake of art, but billboard reforms are sure to come. The automobiling public are complaining that offenses to the eye may and should be regulated as much as offenses to the nose and ear, and it seems hard, to find a flaw in that reasoning.
The element of safety enters, and is not to be despised. It is said that the multiplying of signs along the highways creates a growing tendency among motorists to disregard all signs. In some places the signs block the road ahead, to the inconvenience and sometimes the danger of travelers. Among the organizations that are working for billboard reform is the General Federation of Women’s Clubs. Their principal antagonist is the Outdoor Advertising Association of America. Naturally, those dependent on billboards for a living fight for their existence.
Among the states that have done something to curb billboard advertising are Massachusetts, Connecticut, Vermont and Georgia. Massachusetts, by a large popular vote, amended its constitution so as to make its billboard legislation legal. Billboards should be restricted to commercial districts.
While poster advertising may have reached its zenith in America, and may possibly have begun its decline, in Britain it is still on the upward swing, and Britain is truly the most “be-postered” land under the sun. The best artists in Britain are doing advertising work on' these posters, but that is true in the United States also.
The Chinese are great people for posters. The modern Chinese are using their ancient temples and monuments as billboards. They might as well. Of what earthly or heavenly use are they otherwise? Erected to honor demons, these buildings are now honored rather than dishonored by being used as a base for posters.
Handbill Advertising
It was in the year 1679 that a London haberdasher bethought himself of the dangerous innovation of presenting each customer who purchased goods of the value of a guinea with a list of the stock handled in his house. Now every other letter in the United States is an advertising letter, and for every periodical posted there is mailed a catalog or brochure.
The oldest known newspaper advertisement appears in a German newsbook of 1591, and is a book notice. France’s first newspaper (1612) was an advertising medium. Advertisements were heavily taxed in Britain until 1833. A single notice of any kind cost the advertiser about eighty-eight cents in taxes.
In America advertisements of books, coffee, runaway slaves and negro girls appeared in the New England Weekly Journal, published in Boston in 1728. About 1840 came a deluge of patent medicine advertisements in the newspapers, which so disgusted the public that, for a generation, it was not considered proper for a reputable house to advertise anything. Magazine advertising began with Scribner’s Magazine in 1870.
The old basis of advertising costs was that it was safe to spend five percent of the selling price of a commodity in advertising it, and that advertising should be limited to the territory in which the goods are sold, and paid for at the rate of one cent an agate line per thousand of circulation.
Modern advertisers key their advertising, so as to know the cost of each inquiry, and the relative value of it. It is not uncommon for a single advertisement in a journal of large circulation to cost the advertiser several thousand dollars. A large daily has been known to carry $30,000 of advertising in a single issue. The people think they are buying news: the publisher is selling them advertising.
Advertising as a Developer
Henry Ford is said to have expended $75, 000,000 in advertising his new car. It is not likely that any of that money was lost. Your “Uncle Henry” knows in advance what is going to happen or he does not do it. If you have any-
; thing worth while it pays to advertise it, if you wish to see it popularized.
Have you ever heard of Holeproof, Pepso-dent, “Not a Cough in a Carload,” “Hasn’t Scratched Yet,” O’Cedar, Mazda, Sun-Maid, Spearmint, Maxwell House, Rogers 1847, Seth Thomas, Lux, Heinz’ 57, Waltham, Elgin, “His Master’s Voice,” Howard, Dollar Line, Pennsylvania, Santa Fe or New York Central Lines?
The State Of Maine, through its publicity bureau, expends $50,000 a year to promote tourist trade there and finds that it pays. New Hampshire, Vermont and Rhode Island are following in the same path. There are two large organizations in California similarly engaged in promoting the northern and southern sections of the state.
Some American cities, St. Louis, Miami, Colorado Springs, New Orleans, Daytona, advertise direct. In other localities the cities of a district group together for the same end, namely, to bring travel their way. It pays. Business, in any modern sense, is next to impossible without publicity, advertising.
Fraudulent Advertising
Six thousand American periodicals recently met with members of the Federal Trade Commission, to try to agree on some method of cleaning their advertising columns of the twenty-eight percent of explicit or implied misstatements of fact with which they now abound. Actually, every one of those misstatements is illegal, and the advertisers are subject to prosecution and debarment from the mails.
In the effort to create a slogan, a mood, an atmosphere, a charm and an exclusiveness, it is easy for an advertisement writer to overplay his hand. In other words, it is easy for him to exaggerate or, in plain English, fo lie. A writer in The Nation has estimated that more than one-fourth of all advertising statements are of the latter class.,
Forhan was asked to show proof that “four out of five get pyorrhea”, when insurance statistics show it is one out of twenty. Ivory Soap, which is “99 44/100% pure” is necessarily thirty percent water content, pure water, maybe. Listerine, questioned about its dandruff claims, backed into the corner with, “It is recommended for loose dandruff.” Probably that is news to some.
Armour’s “Dona Castile Soap”, supposedly “so beneficial for the skin of a woman”, because ‘made largely of olive oil’, turned out to be made of tallow, animal fats and vegetable oils other than olive. J. B. Williams Company admit ti at their creams and soap are the best made, bu. their findings are not open to the public. Ever Ready Razor Blades claim to be “the perfect blade”, but when proof was requested the information came back, “We do not make public the records of our laboratory.”
No wonder the disgusted investigator for The Nation sums up the situation as follows:
“I submit the above survey as a fair test of the ethics and purpose of this modern art. It omits the wild exaggerations of cigarette, auto, and cosmetic advertising; it does not go down into the lower depths of the tabloids, the snappy-story magazines, the billboards, or into direct mail advertising, almanacs, or drug store windows. It is a brief cross-section of so-called national advertising in our better-class popular magazines, and contains^ it seems to me, an appalling indictment of American business honesty.”
A Mad Traffic Director
T N HOUSTON, Texas, a man who has fits of A madness invaded a signal tower, chased out the towerman, and mixed up traffic generally until relieved of his job by two husky policemen. It is a good picture of the world under the Devil’s management. He has been swinging levers right and left, without regard for human life, justice or anything else, only so that he and his pets may keep their jobs. Just now earth’s new King is in the tower-house with righteousness on His side, and a battle royal for possession is in full swing. The battle will have but one ending. The Devil is going to lose out, and is losing out now. Fraud, hypocrisy, injustice, war, tainted food, oppression, profiteering, preaching lies for money, all will have to go. They will not wish to go, but go they must; and go they will.
Drops in the Bucket
The American Radio Audience
Severe Forest Fire In California
THE American radio audience is set at 41, 453,496. This estimate was based upon visits to 17,099 families, and as the results were carefully tabulated, it is probably quite accurate. The total number of radio receiving sets in the United States is estimated at 11,032,855.
New York’s Ten-Billion-Dollar Dinner
NEW YORK was recently the scene of a dinner at which one thousand guests were present. It is stated that the average wealth of these men was ten million dollars; so the total wealth represented by the guests was ten billion 'dollars, three percent of the total wealth of the United States.
Million Street Accidents in Ten Years
T N' BRITAIN in the past ten years there have been one million street accidents. Of these, 40,000 proved fatal. Approximately one-fourth of the accidents were to children. Six percent were due to road defects, seven percent .to mechanical failures, four percent to weather and eighty-three percent to errors of judgment on the part of somebody.
League of Nations Simmering Down
A N ARTICLE by A. Cressy Morrison, published in the Mining Congress 'Journal of
March, 1927, conveys the general impression that the League of Nations is slowly simmering down into a group of politicians of the universal opinion that the United States is unduly prosperous, and that anything that can be done to tap American sources of income and distribute American prosperity throughout the world is the normal and proper thing to do.
Pittsburgh’s Vice Investigation
LONG a center of official anarchy, Pittsburgh has started to clean house and finds its police (so ready to crack the heads of working men) are deeply involved in liquor, gambling, racketeering and vice rings, as might be expected. When the first 252 indictments were returned it was said that the surface of the official corruption had only been scratched. Two police lieutenants and four police magistrates are included in the net. Crime rings of all kinds were permitted to operate with the full consent and protection of city and county police officials.
A FOREST fire ravaged parts of Riverside and San Diego counties, California, burned over 300,000 acres, and is estimated to have caused the death of at least 15,000 quail. The carcasses of 300 deer have already been found in its wake. Much of the wild life in the-district is now without food, and deer are so tame that they will not attempt to run.
Gasoline and Beer
STATISTICIANS who have investigated say that a little more gasoline is distributed, per capita, in America, than beer is consumed in Bavaria. In other words, when the American would be happy he gets in an automobile and rushes off somewhere, and when a German would be happy he gathers himself in front of a little round table and a mug of beer.
To Maintain the Rule by Force
rpO MAINTAIN the rule by force instead of by applied Christianity the nations of the earth are wasting thirty-five billion dollars every ten years in armaments. If we allow that the cost of building a first class concrete road is $35,000 a mile, this sum, which is now absolutely thrown away, would give the earth every ten years one million miles of perfect highways. The militarists are the curse of humanity.
Diamonds in Namaqualand
T T IS claimed that the crooks of the world * are rushing to Namaqualand, South Africa, where the South African government is obtaining upwards of $10,000,000 worth of diamonds every month. It seems that the natives have been' collecting the stones for years and sell for a few cents stones that are worth thousands of dollars.
Dakin’s Solution for King George
DAKIN’S Solution, used for the sterilization of wounds, was sent by special messenger from Pittsburgh, where it is made elec-trolytically, to New York, where it was placed in care of the purser of the Olympic. On arrival at Southampton a representative of the British foreign office was in waiting and rushed the package to the bedside of King George. It was used in the treatment of the wound in his lung.
Power Trust Liars Coming Forward
' S THE investigation of the power trust continues at Washington it is not uncommon for somebody who has lied to come forward and admit it. One young man from Kentucky, a publicity agent of the power trust there, has admitted that he lied about power trust activities in his state.
Deadwood Dick Still Living
eadwood Dick, founder of Deadwood City, S. Dak., friend of Buffalo Bill, Wild Bill and other interesting characters of pioneer days in the West, is still living and celebrated his eighty-second birthday by an airplane trip to St. Paul and Chicago, from his home in Rapid City, S. Dak.
Chinese Ousting Foreigners
ITHERTO most clerical work in China has been done by foreigners. Hereafter it will be done by Chinese. They are making a clean sweep and sending all foreigners out of the country. This is creating a serious situation for hundreds, as no pensions are being paid the discharged men. A religious warfare between Mohammedans and other religionists has been in progress in western China and is said to have taken 200,000 lives.
Bus Lines in India
FEW years ago India was clamoring for more railroads. This has now stopped because bus lines are threading practically all the roads of the country. Now the cry is for good roads. The awakening of the great Indian population of 320,000,000 is definitely under way.
Poison Gas Sufferings Described, Women Weep
T THE meeting of the Women’s League for Peace, held in Frankfort-Am-Main, Ger
many, many women were so deeply moved by the description of the sufferings caused by poison gas, as related by one of the speakers, that they burst into tears. All see that the next war between the great powers means the end of civilization. .
Public Health of India
T NDIA’S death rate is twice that of England and. three times that of New Zealand. The infant mortality rate is two and one-third times that of England and four and one-half times that of New Zealand. India may be said to be the world’s reservoir of infection for plague and cholera. There are 34,000 Indian women employed in mines, where the burdens they carry in the stifling heat are almost incredible.
The Ancient Habit of Tipping
ON THE first of January all the tradesmen of Italy send calendars or other gifts to their customers for the year past, and every family is expected to remember with gifts every person who has come to their door with mail or has rendered them personal service of any kind whatever. The gifts are expected and, if not received, will be asked for.
This custom is said to have been handed down in Italy from one generation to another since long before the foundation of Rome. It was introduced by Janus, a native of Thessaly, who founded a settlement in what is now a part of Rome, namely, the Janiculum hill.
After the death of Janus he was deified, made one of the Roman saints, the month of January was named after him, and the tipping habit which he founded was continued and is now so strongly entrenched in the Italian mind that even Mussolini has not been able to uproot it.
What Will Come to Pass?
TTNDER the above title, an English clergy-C-' man has published a book which has attracted the attention of the archbishop of Canterbury, Lloyd George, and other notables. We have not seen the book, but those who have seen it are of the firm opinion that its "writer has seen and made use of the various Bible study helps which we publish and with which our readers are familiar. We are glad if by any means the truth is being spread; though if the gentleman has made use of our literature and has not mentioned it, he has done us, himself and the truth an injustice. But perhaps the Lord does not wish us to get too much credit anyway. The truth is not ours, but His.
Instruments of Peace By Theo. Harbeck
THE public loves hokum; and the dear people, especially the American people, live on catch phrases; and catch phrases spread hokum as a Florida realtor spreads sunshine, or at least hot air: ‘‘The full dinner pail,” “life, liberty, and the pursuit of happiness,” “the Avar to end war,” “self-determination,” “make the world safe for democracy,” etc., ad infinitum. The popular song, “I’m Forever Blowing Bubbles,” well expresses our international state of mind.
But the bright comic hue on this human carnival changes to the purple of inexpressible sadness when we see humanity chasing these rainbows, their eyes wet with the tears of centuries, believing, hoping, praying, determined to find at last the road that will take them through this fog, the road that leads to eternal redemption.
Blind, groping mankind cries for bread and is given an elaborate well-done set of terms or phrases: “Kultur,” “'Democracy,” “prohibition,” “Civilization,” and now “'Instruments of Peace”, designed to enforce an organized peace.
Kultur proved to be a guide to the very gates of hell. Prohibition, the goddess of intolerance and bigotry, swept and garnished our national house, and the drink demon has come back and brought a host of companions. '
Democracy is unable to control its own children, and out of the abyss of our great cities arise phantom shapes, called into being by the principle of majority rule, evils that spring from the very nature of our political system. For the right to vote leaves the average man just as it found him, warped and twisted by six thousand years of degradation, unable to control his own life, let alone that of others.
“Instruments of Peace”! Yes, indeed. How that phrase suggests the cold steel of “the operating table”! Suppose then we operate and take this thing apart, this child of the modern hybrid, church, state, and Big Business, now holding the center of the world's stage. “Greatest attraction since the tower of Babel.” “Instruments of Peace” alias “'World Court”, alias “League of Nations”, substituted for the world peace promised the shepherds in the long ago by the very angels of God.
Never fear; the genius putting on this show knows the magic of words, and his audacity stops at nothing. Did he not call the bloodiest part of man’s history “the Christian era”? and
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did not the people accept the rack and the thumbscrew as necessary implements in extending the influence of what is or was represented to be “Christ’s kingdom”?
Peace is a state of mind. It is never to be confused with death and stagnation. If your neighbor hates you and his chickens ruin your garden, you can shoot his chickens and ride him out of town on a rail, but you would never be at peace with him until you had taught him to love you.
Now, of course, we know that the promoters of this “peace by the grace of our battleships” have some very tough neighbors. England has the “unspeakable Turk”. Some one says, “Geographically, poor Turkey does not live next door to England.” Right! But you see England is on her way “down to Jericho”. There is oil in that neighborhood.
Dear old Mrs. Grundy, why can’t she have peace ? She wants it so badly. On the slightest provocation she is willing to fight for world peace, civilization, or what have you? Of course she will not stay at home, minding her own business. No, indeed; the idea! This hypercritical old lady is all over the place, planting rubber in India and digging gold in Transvaal; and when she stirs up a hornet’s nest of trouble, you ought to hear her call on high heaven for help!
But we were talking about oil. Oh yes, she must have oil! In 1915, when the flower of Europe’s manhood was bleeding and dying for a set of phrases labeled “Patriotism”, “Liberty,” etc., this pious old lady made a bargain with France that, when the smoke of battle had cleared away, she was to have a country called Mosul, not as a colony you understand, but as a “mandate”, like an Irishman reaching for pork on Friday and calling it salmon.
But why Mosul? Oh, to govern its backward people, to hold it as a sacred trust for humanity, and—ahem!—incidentally to drill, for oil. The terrible Turk objected violently; and here is where instruments of peace come in. There are two parts to Mosul, one with oil and the other without. The League of Nations proceeded to give England the part with the oil, and Turkey the part without. Fair enough!
The World Court promptly backed the League’s decision, and now the Turk can fight if he wants to. But back of the League are the
guns of Christendom; and the decrees of the World Court will be enforced, if need be, with liquid fire and poison gas.
Over in the hills of Morocco is another tribe of people "thundering at the gates of civilization”; and it becomes necessary to drop bombs on them, wiping out peaceful villages, men, women, and children, at one swoop. All these people realty want is to be let alone.
Damascus the beautiful, old as the history of man, lies in ruins because France held a "mandate” to protect it. The stones over which once walked Paul of Tarsus, stones gray with the dust of the ages, were washed in human blood.
A reign of phrases, a reign of terror, “instruments of peace,” indeed! Instruments of the Devil’s own power. Man has endeavored to condone his devilish deeds since Cain asked with a sneer, “Am I my brother’s keeper?” The vested interests of a bygone day turned out a neat phrase, saying, “It is better for one man to die than for the whole nation to perish,” as they took that Just One outside the city walls to be slain in the interest of the “dear people”.
It has remained for.our enlightened age, however, to call bombs “instruments of peace”, necessary in our sacred office of being our brother’s keeper. That is to say, we keep our brother’s rubber and we keep his oil, we keep his cotton and we keep his gold; but as for him whose soul should be precious as the gold of Ophir, we blow him to atoms if he opens his mouth in protest.
The great magician of today plays with words, words, words: words of every shade of meaning, designed not to clarify but to confuse; words that seep into the mind like slow poison; words that befuddle our senses and intoxicate our inmost being. Look carefully, and behold all the nations are drunk with the wine of Babylon!
Insurance That Does Not Insure
A JOURNAL in Florida gives us four columns of the experiences of a physician in Fort Myers, that state, who slipped on a cake of soap in his bathroom and fell, fracturing the base of his skull. For two months he required the constant attendance of two nurses, owing to frequent spasms and delirious spells. After four months he was still partially paralyzed.
Three months prior to his accident, Dr. E. L. Rasmussen, the gentleman in question, had purchased from an insurance company policies guaranteeing $150 a week during .such periods of total disability. Now see what happened.
Six weeks after the accident the adjuster for the insurance company arrived and made four separate propositions, first that the man was not suffering from the accident “independently and exclusively of all other causes”; second, that he was shamming and not injured at all; third, that his company was willing to buy back the policy for the $208 originally paid, plus interest; and fourth, that the company would settle for $1,000. All these offers were rejected, and Dr. Rasmussen is suing for the protection which he purchased.
The journal from which we have taken these items says of Dr. Rasmussen’s experiences:
But to force a big and powerful insurance corporation to pay its just obligations to a client,—there is the rub. As ordinarily operated, you pay your premium money to an agent, solely on his personal guarantee of full indemnity against death oi' accident,— or both. In the course of a month or two your policy arrives, duly signed by officials of the company, and promising you on its face in big type ample indemnity against death or any accident that may befall. On the reverse side of the. policy is a lot of small type that is seldom read, in which the company states what it will not do, and qualifying and moderating the promises made on the face of the policy in such a way as to largely nullify its obligation or liability. For instance, an accident, according to their interpretation, may be defined as the complete severance of an arm, leg or hand from the body, with no specific provision for a claimant who breaks his back or neck and is thus totally disabled.
The reason we publish this item is that, years ago, we ourselves got stung similarly. For years premiums were paid on an accident policy. At length the accident came, an insect bite, resulting in erysipelas and three weeks’ lost time. Claim was made for the compensation purchased.
The total compensation called for would have been but a trifle, because the policy was a small
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one, but when the response from the insurance company came it blandly stated that this was an exception, and to see clauses so and so. Sure enough, the policy itself excluded compensation for insect bites.
But that was not all. A careful study of the policy, and an analysis of it, showed that it was a perfectly worthless piece of paper. Every form of accident that could be imagined had been excluded, except that if a person could prove that in a railroad wreck he was injured while sitting in his own seat, with the window closed, and that he was in sound health at the time of the accident, compensation would then be granted.
The farce of it all is that, as statistics prove, it is actually safer to sit in a seat in a railroad
Why Not Standardize Profits? By William Hall
IT IS an unfortunate fact that not every individual is endowed with the same capacity for earning and producing wealth. Therefore it rests entirely upon the attitude of those most capable as to how the masses shall live. Capital finds its way into the hands of those with the most intellectual mind, the most resourceful and thrifty.
These people, then, are the stewards for the masses, of the wealth provided by nature. Nature proves this stewardship in the fact that when a capitalist dies he does not withdraw his capital, but the capital is merely passed on into other hands. In other words, it still remains in the hands of a steward.
Let us suppose that a business is conducted by five men controlling $200,000 of capital, and that they employ 200 men. For simplicity, let us suppose that each owner charges up a salary of $5,000 a year, and that each workman receives $25 a week in wages. At the end of the year, we will say, a profit of $20,000 is shown. This profit has been produced by the resourcefulness of five men and the labor of 200 men.
To whom does this profit rightfully belong? Is its usefulness best served divided among five men or among all those instrumental in its production? If it is entirely withdrawn into the hands of the five owners, the buying power of the two hundred men is just that much less, and the following year it will be more difficult to show a profit of $20,000. train than it is to sit in a seat at one’s own fireside. The chances of accident are less in the train than in the home.
After the insurance company last named had refused to grant the compensation, they had the gall to continue to send on statements of premiums due on the policy, for some time. Imagine a highwayman, who has robbed you, sending you a bill for any change you might accumulate subsequent to his visit!
An honestly and properly conducted insurance company can be a real benefit to a man or to his family; but if run without heart, and with no other motive than to make money, it can get as far down in the scale as the power trust, and be as antagonistic to the true interests of the people.
Now take combined industry in a country, all extracting their full profits into the hands of the owners, and see what a tremendous effect this has upon the buying power of the masses.
The result is an accumulation of products on the market in excess of the demand, and unemployment must result until the surplus is wasted or destroyed by the few into whose hands it has fallen.
During the period of unemployment the capitalists receive no profits, and the surplus in the market is eaten up to take care of their losses which must occur by having their plants idle while overhead charges remain.
To attempt to extract this loss from the working people when reemployed, causes untold hardships upon them, and is shifting a burden upon a class where if does not belong.
Continuous prosperity can be obtained only by a proper distribution of the profits of labor. Higher “real wages” gives greater buying power, and the articles produced will be disposed of as fast as they are produced. The government should fix the percentage of profit on the amount of capital invested in the various industries.
If a business shows a profit in excess of that percentage, the excess profit should be collected by the government and thus reduce taxation in other forms. A company finding that it was making excess profits, and knowing that such profits would be extracted by the government, 1‘- would be more inclined to increase wages and ,. not show the excess profit.
' Under this system a company would not take -■ advantage of tariff protection, because if, when ., the tariff was increased, they raised prices but did not raise wages, they would show increased profits beyond their allotted percentage, and the government would collect these excess profits.
So long as the 'buying power of the masses is equal to the purchase price demanded there can . . be no overproduction or unemployment, and the nation will gradually develop and become wealthy. This is the principle that should be adopted by the employers- of labor. It results in fair competition, and where superior methods of production are employed it means lower prices.
It requires labor to produce capital; so why not have continuous employment and a continuous building up of capital on a sound basis? We standardize production; why not standardize profits?
Is Democracy a Failure? By Will Durant
[In Harper’s Magazine]
NATIONAL isolation is gone because of trade, communication, and the invention of destructive mechanisms that facilitate invasion. Personal isolation is gone, because of the growing interdependence of producer, distributor, and consumer.
Skilled labor is the exception, now that machines are made to operate machines, and scientific management reduces skill to the inhuman stupidity of routine. Free land is gone, and tenancy increases.
Free competition decays; it may survive for a time in new fields like the automobile industry, but everywhere it gravitates towards monopoly. The once independent shopkeeper is in the toils of the big distributor; he yields to chain drug stores, chain cigar stores, chain groceries, chain candy stores, chain restaurants, chain theaters—everything is in chains.
Even the editor who owns his own paper and molds his own mendacity is a vestigial remnant now, when a thousand sheets across the country tell the same lie in the same way every day better and better.
An ever decreasing proportion of business executives (and among them an ever decreasing number of bankers and directors) controls the lives and labors of an ever increasing proportion of men. A new aristocracy is forming out of the once rebellious bourgeoisie; equality and liberty and brotherhood are no longer darlings of the financiers.
Economic freedom, even in the middle classes, becomes rarer and narrower every year. In a world from which freedom of competition, equality of opportunity, and social fraternity have disappeared, political equality is worthless, and democracy becomes a sham.
At the Corner Grocery
WHILE a knowledge of the truth causes one to know that transportation methods will be such and climatic conditions will become so adapted that the ultimate consumer will have fresh fruits and vegetables, it is interesting to know that by means of canned products many can enjoy, at this time, things which otherwise could not be partaken of, except by extensive travel.
While doing some work in connection with the National Canners Association, of 1739 II. Street N. W., Washington, D. C., I noticed their 1927 directory contains the following: corn, peas, tomatoes, apples, green beans, pumpkin
By Harold W. Kline
and squash, fish (including salmon and fish products), tuna, hominy, lima beans, .kraut, lobster, meat, peaches, cherries, pineapple, prunes, her-' ries (all kinds), apricots, apple sauce, honey, pork and beans, baked beans, spinach, cider, spaghetti, milk, succotash, olives, sweet potatoes, beets, rhubarb, sardines, clams, oysters, peanut butter, asparagus, preserves, plums, pears, soups, grapefruit, tomato pulp, plum pudding, red kidney beans, fruit salad, catsup and chili sauce, mince meat, apple butter, syrup and molasses, shrimp, okra, okra and tomatoes, fio'S
A Common Cold By John E. Cutler, M. D.
IN A morning paper of January 11,1928, there appeared on the front page this item: “Science Given Fund to Find a Cold Cure. Baltimore, January 10. (A. P.) — A gift of $195,000.00 to Johns Hopkins University for the study of ‘the origin, nature and possible cure of common colds’ was announced today. The gift, to be known as ‘the John J. Able fund’, was made by the chemical foundation.”
This coincides with the recent statement of one of Chicago’s physicians who said, “Frankly, we cannot even cure a common cold.”
Does it not seem quite remarkable that with the germ theory working for the last fifty years, with hundreds of varieties of germs named, hundreds of varieties of antiseptics made to kill germs, we still get the statement by medical men that germs cause disease. By their shortsighted reasoning, a cold is therefore caused by germs; yet in four thousand years they have not found anything to kill the germs which cause a common cold, if that is what.causes a cold, which, as little Johnnie said, “It ain’t.” ■
Just along what lines do you think investigation will be carried on when supported by a fund from a chemical foundation?
Perhaps we may expect shortly another kind of chemical which you can take internally, or possibly some kind which can be injected directly into your blood; or you may get something which will be recommended as a wash or spray for your nose, throat, and mucous membrane as far down into the lungs as you can inhale it. Although in daily papers and magazines you are offered many such compounds or antiseptics, they do, according to this $195,000.00 offer, fall quite short of the’ mark or a cure.
But certainly no investigator attached to that force is going to come out and tell you what I tell you now, that is, that a common cold is not caused by any germs, never has been, and I don’t think ever will be, but is caused by the dirty, acid, toxic condition of your flesh and blood, which is brought about by your own bad habits of living.
Spraying medications and internal remedies do as much good, and less harm, if applied to the lamp post, unless you first remove the cause, which is your daily violation of the laws of Nature (the laws of the Creator), your bad habits.
By that I do not mean habits that are generally considered bad, as using profane language,? or untruthfulness, or gossip, or busybodying in the affairs of others, etc., but bad habits of eating devitalized foods, such as white flour and, white sugar, polished rice, etc., drinking tea, coffee, etc., not chewing your food thoroughly, and washing food down with liquids.
Drink before, after and during a meal, but don’t wash down food with fluids. Also, you may eat good wholesome food, but the wrong combinations. It is a bad habit to eat starch and protein, or starch and acid at the same meal, or milk and meat at the same meal.
I know these things; I can tell this foundation for $1.95, instead of $195,000.00, what causes common colds; and if they will add five cents, raising the ante to $2.00 (my charge for telephone advice), I will tell them over the telephone how to cure a cold.
In case a sore throat develops in our schools, the health department takes swabbings of the sore throat, and if they find a germ present that is usually present in what is known as diphtheria, they claim that this particular germ caused the sore throat, with as much reason, we might say, as to claim that buzzards caused the dead carcass on which they feed, or that flies cause a manure pile.
The next step of the health department: Everybody gets a shot of anti-toxin. They then take swabbings of the throats of the contacts, that is, those who come in contact with the case of sore throat or diphtheria; and all in whose throat they find the germ usually found in a diphtheria case are called diphtheria carriers. .
This means that, while perfectly well, walking about apparently with no fever, they are dangerous to associate with other people. It is estimated that this is possible in two percent of the people on the streets of our cities. Those teachers or children unlucky enough to have the germ found in their throat are immediately isolated or quarantined, until nature has changed the character of the secretion of the throat; and as the character of the secretion changes, these germs change in character, or disappear.
Rosenow, of the Mayo clinic, changed one species into another and then back to the same species again, simply by changing the media in
‘ 5Vhich they grew. The same experiments were made in both Germany and France: proof positive that the character of the germ depends on the soil, or condition of the individual.
The throats of these "carriers” could be, and cases have been, cleared of the diphtheria germs ' ■ in less than forty-eight hours by putting them on ; strict elimination, which cleans the blood. Clean blood will secrete on all the mucous membranes of the body a clean mucus in which germs of diphtheria or any other pathogenic germs can . not live.
The most powerful germicides in the world are the normal secretions of the body, secreted by clean blood. Germs thrive in filth, while it is necessary for man to be clean in surround-
C ings, and also clean in mind and body.
Dr. P. L. Clark, the founder of sanatology and f of The Health School, at 2637 Prairie Avenue, 7 Chicago, Ill., challenges the world, and agrees to forfeit one thousand dollars if, when he t has the person under his control, he can not in from forty-eight hours to two weeks, clear* A' the germs of diphtheria off the throat of any so-called diphtheria carrier or the typhoid germs A.' out of the alimentary tract of any so-called A. typhoid carrier.
■/ This is done by teaching people, first, what h their bad habits are and how to clean their
.■ bodies of the foul poisons with which their flesh
becomes thoroughly saturated. Then Nature, the only agent that will cure disease, with such help as we are able to give in getting the acid toxic poison out of the blood and tissues, will have a chance to restore them to health.
■ Do not expect to buy a cure for a cold or any : other disease. There are no cures to be had at
- any price, except the price of a little effort on ; your part. It is only clean blood that cures
: disease. You can be taught how to clean your
blood, and how to keep it clean, by being taught what bad habits are, and how to clean the blood and flesh of the poison, and then how and what to eat. Correct diet is the secret of continued good health after the blood is clean. Is it worth the effort ?
. The normal condition of the blood is alkaline. Disease.is the manifestation of a crisis in acidosis and toxicosis (a condition of being acid and poisoned). And so, from birth until death ensues, we have repeated crises in a common cold, croup, measles, mumps, typhoid fever, chronic stomach trouble, asthma, Bright’s disease, diabetes, rheumatism, etc.
The only rational treatment for a cold or other diseases is to clean the poisons out of the poisoned body, by proper elimination (sanatology*); and the cold will clear up, the asthma or rheumatism becomes a thing of the past. The sugar in the urine of the diabetic will disappear, as will the albumin in the urine of the patient with Bright’s disease.
Example: I might treat a patient for a common cold or for chronic stomach trouble, who also had diabetes. In cleaning the poisons out of the body and supplying the minerals to properly neutralize the acid condition and alkalize the blood and tissues, the sugar will disappear, even though I knew nothing about the diabetes.
You see, it is not necessary to put a patient in a hospital under observation for a week, ten days, or two months. Knowing the basic principle that causes all disease, knowing how to get the toxic poisons out of the body, and how to restore the normal alkalinity, any one can be helped back to that degree of health which is normal for his particular body, if he will put forth a little effort to cooperate. The patient must be taught how and what to eat. '
Let us consider some of the effects on the individual. With the knowledge of how to live rightly comes a sense of self-reliance, a freedom from the old feeling of being largely helpless in respect to sickness. Along with understanding goes a certain detachment from the customs and habits of the crowd. It is not freakishness or crankiness, or a fad, but a knowledge that you can get more out of life and give more to it by not following the fashions and certain other ways of living. You are proof against ridicule and the pressure of custom, because you know.
Labor-saving Machinery in Britain
BRITAIN, with a million or more constantly ■L' unemployed, is finding the adoption of labor-saving machinery complicating her unemployment problem still more. In York the .Rowntree concern offers a guarantee of two pounds a week for one year to any worker thus displaced, if he obtains a .job with some other concern at not less than fifty-five shillings a week.
How Diphtheria Antitoxin Is Made
(By Dr. George R. Clements, Editor of How to Live)
THE so-called Federal Pure Food Law requires food manufacturers to label their goods with a list of what the goods contain, so that a person will have some knowledge of what he is eating. But vaccine and serum makers are so far above the scope and purview of this law, that they are privileged to manufacture any substance that stupidity and superstition dictate, place any label they please on the package or container, pass the same on to medical doctors, who inject the substance directly into the bloodstream of humanity, killing scores by this procedure ; yet no one incurs the slightest liability or appears to be accountable to any authority for such unlawful and dangerous conduct.
For a good many years the medical doctors have' used, and urged the use of, diphtheria antitoxin for protection of persons against diphtheria. This substance is freely injected into the blood of little children, and yet there is not one individual in one million who has the slightest conception of what diphtheria antitoxin is. Let us tell you.
In 1920 Guthrie McConnell, M.D., wrote a book of some 600 pages, entitled A Manual of Pathology. In 1922 there appeared the fourth edition of this work, “thoroughly revised.”
Who and what is Guthrie McConnell? This book contains the following information regarding him:
Major, Medical Reserve Corps, U. S. A., Pathologist to the Cleveland City Hospital, Cleveland, Ohio; Associate in Pathology, Western Reserve Medical School; formerly Officer in Charge of the Enlisted Men’s Class, Yale Army Laboratory School, Fort Leavenworth, Kansas, and New Haven, Conn.; formerly Officer in Charge, Laboratory of the Base Hospital, Camp Devens, Mass., etc.
That information should be sufficient to entitle him to write with some authority on the subject at hand; therefore from his work we shall quote him as follows:
PREPARATION OF DIPHTHERIA ANTITOXIN.—As similar methods are used for practically all types of toxins, a description of the preparation of diphtheria antitoxin will be sufficient.
To obtain the necessary toxin, virulent diphtheria bacilli are grown in alkaline bouillon containing 0.2 per cent dextrose at a temperature of 37 degrees C. for five to seven days. The bouillon culture is then passed through a porcelain or berkefeld filter and stored in sterile containers in an ice-box.
On account of general convenience horses are commonly employed. They should be perfectly healthy, free from glanders, tuberculosis, or tetanus. The horse is injected hypodermically with 0.1 c.c. of the toxic filtrate. This is frequently followed by a rise in temperature, local reaction, and some general disturbance. When these disappear, a “second dose is given.
The doses are cautiously increased in amount and administered every few days until from 500 to 1000 c.c. of the toxin can be given without effect. When the degree of immunity is sufficiently high, blood is drawn from the jugular vein to the amount of from 3 to 9 liters, according to the size of the horse, collected in sterile bottles, then placed on ice for several days until the clear serum separates from the clot. This is then drawn off from the coagulated blood under aseptic precautions, and in it is the antitoxin. It is preserved by the addition of small amounts of phenol, trikresol, etc.; this latter seems to be the most satisfactory.
[Note 1.—After the horse has been injected hypodermically several times with the toxic filtrate, it appears to become ‘ ‘ immune” to the injections. Is this true? The first cigar makes a young man very sick, but after several attempts he can smoke cigars without any apparent effect, and he has become “immune” to the action of the deadly nicotine. At the age of forty he suffers a stroke of paralysis and dies as a direct result of the effect of the nicotine on his body. Was he ‘ ‘ immune ’ ’ to the effect of the nicotine?.This is the character of “immunity” that is described above by Dr. McConnell.
Diphtheria antitoxin is injected into the blood of children, and we are told that “it is preserved by the addition of small amounts of phenol, trikresol, etc. ” It is difficult to state definitely what “etc.” consists of, but phenol is plain old carbolic acid, and trikresol is not defined in any dictionary at hand. Little wonder that children die within live minutes after this deadly admixture is injected into their blood.—Clements] After the serum has been obtained, its strength or potency, as expressed by the term “immunizing units ’ ’, must be determined. An antitoxic unit may be defined as being ten times the least quantity of antitoxic serum that will protect a standard (300—gm.)' guinea-pig against ten times the least certainly fatal dose of toxic bouillon.
To determine the strength of any given serum, the minimum fatal dose of a sterile toxin for a 300—gm. guinea-pig must be ascertained. Then must be determined the least quantity of antitoxic serum that will protect a guinea-pig against ten times the ascertained minimum fatal dose of the toxic. The necessary dose of antitoxic serum is expressed as a fraction of a cubic centimeter multiplied by 10, the result equaling one unit.
Ehrlich, in determining the unit, makes use of a standard antitoxin by which the antitoxin combining power of the test toxic bouillon is first determined. The toxin unit, having been found, is then used to de-
termine the antitoxic unit of antitoxins of unknown strength.
The power of antitoxic serums differs greatly: some contain 200 to 300 units per cubic centimeter, while others may contain even 1700 to 2000 per cubic centimeter.
Inasmuch as the antitoxin is only a small portion of the serum, various methods have been sought, by means of which the useless, and SOMETIMES HARMFUL [caps are ours], portions may be eliminated.
[Note 2.—Now some one lias told a deliberate falsehood. The United. States Publie Health Service and the so-called state boards issue bulletins to the effect that diphtheria antitoxin is perfectly safe and harmless, and here Dr. McConnell declares in his book that the antitoxin is ‘‘sometimes harmful”. We shall believe what Dr. McConnell says, for hundreds of people have been killed by the use of antitoxin. What can we think of a government growing so corrupt with polities that its officers thus aid and assist vaccine and serum manufacturers to deceive the people—for gold?—Clements]
ANAPHYLAXIS is a term applied to an increase of susceptibility of infection; it is the opposite of immunity. It is a reaction that will occur with the parenteral form of injection of foreign proteins of any kind.
In order to obtain the characteristic reaction, it is necessary that a period of from 6 to 10 days intervene between the first and second injections. A guineapig may be sensitized by 0.001 gm. of horse serum introduced into the peritoneal cavity. Eight to 10 days later a second injection of 0.1 gm. of the serum is given, at which time the animal will become restless, short of breath, scratch itself violently about the nose, then become depressed, and die within one hour. Autopsy shows the lungs to be greatly distended and numerous small hemorrhages present.
Similar symptoms have been encountered in people who have received antitoxin horse serum. In addition, there are skin eruptions, joint-pains, and edema (dropsy), a condition known as serum sickness.
[Note 3.—Here is more evidence to prove the dangerousness of diphtheria antitoxin and all horse serums. And when a person who has been inoculated with these deadly serums by medical doctors happens to die under the care of a chiropractor or a naturopath, the chiropractor or naturopath is promptly haled into court on a charge of manslaughter.
It is related in the Herald-Tribune (New York), under date of May 13, 1928, that in November, 192(5, Dr. T. H. Whitelaw, Medical Officer of Health, in Edmonton, Canada, complained to governmental authorities against a radio program in which the speaker stated that he had been in the world war and that the ‘‘dirty doctors” had inoculated filthy diseases into the bodies of the soldiers by the use of filthy, putrid animal matter (serums). ■
Thus those who tell the truth regarding the greatest menace on earth must be suppressed and muzzled. Remember, ‘‘no evil is ever corrected by those who profit by it.”—Clements]
A Cook’s Experience with Aluminum. By L. G. Ross
I HAVE read and watched with interest all articles in The Golden Age about aluminum. For many years my living was earned by cooking, and for years I have known that there was something radically wrong with aluminum cooking ware, as I have watched carefully the action on foods cooked in that ware, especially anything containing acids.
If any human in this world wants to prove to his own satisfaction that aluminum is rank poison for cooking purposes, let him stew some apples to a sauce with sugar in them while cooking, then set them away in the aluminum kettle in which they were cooked; also add the juice of half a lemon before cooking. My advice would be, Just look closely at them the next day and then throw them into the garbage can, as they will not be fit to eat,
I am now recovering from acute aluminum poisoning. The best doctors in San Francisco, with all the latest inventions and X-rays, test meals, dark room, and every test known to the medical profession, could not tell me what was the matter with my stomach and .bowels. They said I had a possible ulcer and some other possible things 1 could not understand, but they fed me daily a diet from a kitchen filled with aluminum ware.
Xow, thanks to The Golden Age and Dr. Betts, I can chase two-hen and one-hen combinations all day, with no bad effects, only that at night I can eat like a horse, if I use the same sense most horses use and eat that which agrees with me.
I surely hope you will keep up the good work of exposing this evil. I can easily believe that aluminum is the direct cause of three-fourths of the stomach trouble in the world today, and probably of all the cancer trouble. By the way, I also had a cancer cut out.
You may use this letter as you choose. If the waste basket is the best place, I can smile with you. I am not very smart in the lore of writing or expression, but, thank God, I have sense enough to understand that God has a remnant now in the earth. (Psalm 66:2) Please pray for me that I may never become blind to my great privilege.
.A New Kind of Service By C. 'J. W., Jr.
The Age-Long Circus—
HDHE complete commercialization of the nom-4- inal church is fitly illustrated in an item appearing in the Scranton Republican for February 5,1929. We quote verbatim below (italics are ours):
Plans for the “Every member” canvass of the Embury M. E. Church to be held next month were discussed at a meeting of the finance committee last night . in the home of C. C. Meisenhilder, 1260 Watson Ave. Teams will be appointed to make the visitations among the members, and a report will be given at a meeting of the committee to be held at the close of the drive. Reports from the committee show that a number of pledges for the year 1928 have not been paid, and a debt-paying service will be held Sunday, March 1, in order that the books may be balanced before the conference meeting. Other matters concerning the finances of the church were discussed, and a social time was enjoyed. The Rev. W. E. Webster, pastor, presided over the session.
There have been baptismal services, burial services, marriage services, excommunieational services, memorial services, Easter, Lent, and Christmas services, patriotic, nihilistic, futuristic and atheistic services in nominal churches, but it has remained for the Embury M. E. Church of this city to claim .the distinction of having originated the '"debt-paying service”.
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